Using a company’s history as a leadership tool has shown to be creative and effective in instances of special events, mergers and anniversary commemorations. As a leader strives to get people working together more productively, communicating the history of the enterprise can instill a sense of identity and purpose and suggest the goals that will resonate.

A shared history is a large part of what binds individuals into a community and imbues a group with a distinct identity.  A history with a narrative thread also helps people understand what is happening around them. Discovering or rediscovering the story, picking up the thread, reminding ourselves where we stand, where we have been and where we are going – these are as important for groups as for individuals.